Read Chapter 9.6.

9.6 Interacting with Your Customers

Watch Old Spice Commercials.

Discuss questions on the PowerPoint presentation above.

Watch Salesforce video.

Learning Targets:

•  I can discuss customer-relationship management—retaining good customers by keeping information on current customers, to foster and maintain strong ongoing relationships.
• I can differentiate between permission marketing, mass marketing, interruption marketing, and social media marketing.
• I can list advantages of social media marketing, such as:
  • Create brand awareness
  • Engage customers and potential customers in two-way conversations
  • Build brand loyalty
  • Offer and publicize incentives
  • Gather feedback on products and marketing initiatives
  • Have customers spread the word about products and marketing initiatives
  • Use low-cost marketing opportunities