Read Chapter 9.6.
9.6 Interacting with Your Customers
Watch Old Spice Commercials.
Discuss questions on the PowerPoint presentation above.
Watch Salesforce video.
Learning Targets:
- I can discuss customer-relationship management—retaining good customers by keeping information on current customers, to foster and maintain strong ongoing relationships.
- I can differentiate between permission marketing, mass marketing, interruption marketing, and social media marketing.
- I can list advantages of social media marketing, such as:
- Create brand awareness
- Engage customers and potential customers in two-way conversations
- Build brand loyalty
- Offer and publicize incentives
- Gather feedback on products and marketing initiatives
- Have customers spread the word about products and marketing initiatives
- Use low-cost marketing opportunities