Foundations of Business: Interacting with Your Customers

Read Chapter 9.6.

9.6 Interacting with Your Customers

Watch Old Spice Commercials.

Discuss questions on the PowerPoint presentation above.

Watch Salesforce video.

Learning Targets:

  •  I can discuss customer-relationship management—retaining good customers by keeping information on current customers, to foster and maintain strong ongoing relationships.
  • I can differentiate between permission marketingmass marketinginterruption marketing, and social media marketing.
  • I can list advantages of social media marketing, such as:
    • Create brand awareness
    • Engage customers and potential customers in two-way conversations
    • Build brand loyalty
    • Offer and publicize incentives
    • Gather feedback on products and marketing initiatives
    • Have customers spread the word about products and marketing initiatives
    • Use low-cost marketing opportunities

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