Read Chapter 9.5. Watch Product Placement video. Watch Promotion Mix video. Learning Targets: I can describe the promotion mix—the ways in which marketers communicate with customers—includes all the tools for telling people about a product and persuading potential customers to buy it. I can differentiate between advertising, personal selling, sales promotions, and publicity.
Read Chapter 9.6. 9.6 Interacting with Your Customers Watch Old Spice Commercials. Discuss questions on the PowerPoint presentation above. Watch Salesforce video. Learning Targets: I can discuss customer-relationship management—retaining good customers by keeping information on current customers, to foster and maintain strong ongoing relationships. I can differentiate between permission marketing, mass marketing, interruption marketing, and social media marketing. I can list advantages […]
Watch videos on social media marketing and tips for creating social media graphics. Complete the Social Media Marketing assignment to create a social media marketing plan and post for an upcoming school event (athletics or other high school events). You may use Canva to create the post if you’d like. Please complete the questions on the worksheet […]
Read Chapter 9.7. Watch video on Product Life Cycle. Complete the Product Life Cycle assignment in Teams. If time remains, start on tomorrow’s assignment. Learning Target: I can explain how a product moves through its life cycle and how this brings about shifts in marketing-mix strategies.
Read Chapter 9.8 and Chapter 9.9. Go to Indeed’s website and search for job openings in marketing in the Dayton area in order to complete the Marketing Career assignment. Learning Targets: I can describe the external marketing environment in which businesses operate. I can discuss the factors that influence consumer behavior. I can describe opportunities in the field of […]
Play Kahoot! to review Chapter 9. Watch Shark Tank – XTorch. Watch Shark Tank – Buttercloth.
Play Kahoot! to review Chapter 9. Use your real name so I know that you’ve completed the Kahoot! Be prepared to take a Chapter 9 quiz on Tuesday. Watch Shark Tank: Buttercloth and discuss the following with your table. Product/Service Description Investment They’re Seeking Pitch Strong Points (revenue, sales, patents, etc.) Pitch Weaknesses (debt, lack […]
Take the Chapter 9 Quiz. Watch Eyewris Shark Tank and discuss the following: Product/Service Description Investment They’re Seeking Pitch Strong Points (revenue, sales, patents, etc.) Pitch Weaknesses (debt, lack of knowledge, etc.) What was the deal if they got one? If not, why? Would you invest?
Read Chapter 10.1. Watch Introduction to Product Design and Development video. Complete the Intro to Product Design worksheet. Learning Targets: I can define product. I can discuss the four product development categories and give examples of each. I can list the characteristics of an entrepreneurial start-up.
Read Chapter 10.2. Watch America by Design with the following featured innovations: GMX7 Aquatic Resistance Training System, Embody Gaming Chair, Smart Transcription, Welch Allyn® RetinaVue® 700 Imager, Rachio 03 Smart Sprinkler System, and Avid S1. Select a product from the CNN New Product Watch List and complete the New Products worksheet. Learning Targets: I understand that the majority […]
