Read Chapter 9.7. Watch video on Product Life Cycle. Complete the Product Life Cycle assignment in Teams. If time remains, start on tomorrow’s assignment. Learning Target: I can explain how a product moves through its life cycle and how this brings about shifts in marketing-mix strategies.
Read Chapter 9.8 and Chapter 9.9. Go to Indeed’s website and search for job openings in marketing in the Dayton area in order to complete the Marketing Career assignment. Learning Targets: I can describe the external marketing environment in which businesses operate. I can discuss the factors that influence consumer behavior. I can describe opportunities in the field of […]
Play Kahoot! to review Chapter 9. Watch Shark Tank – XTorch. Watch Shark Tank – Buttercloth.
Play Kahoot! to review Chapter 9. Use your real name so I know that you’ve completed the Kahoot! Be prepared to take a Chapter 9 quiz on Tuesday. Watch Shark Tank: Buttercloth and discuss the following with your table. Product/Service Description Investment They’re Seeking Pitch Strong Points (revenue, sales, patents, etc.) Pitch Weaknesses (debt, lack […]
Take the Chapter 9 Quiz. Watch Eyewris Shark Tank and discuss the following: Product/Service Description Investment They’re Seeking Pitch Strong Points (revenue, sales, patents, etc.) Pitch Weaknesses (debt, lack of knowledge, etc.) What was the deal if they got one? If not, why? Would you invest?
Read Chapter 10.1. Watch Introduction to Product Design and Development video. Complete the Intro to Product Design worksheet. Learning Targets: I can define product. I can discuss the four product development categories and give examples of each. I can list the characteristics of an entrepreneurial start-up.
Read Chapter 10.2. Watch America by Design with the following featured innovations: GMX7 Aquatic Resistance Training System, Embody Gaming Chair, Smart Transcription, Welch Allyn® RetinaVue® 700 Imager, Rachio 03 Smart Sprinkler System, and Avid S1. Select a product from the CNN New Product Watch List and complete the New Products worksheet. Learning Targets: I understand that the majority […]
Read Chapter 10.3. Watch video on Business Ideas vs. Opportunities. Watch video on Types of Utility (start at 1:11) and complete the Identifying Business Opportunities assignment. Visit Y Combinator for help with investors or finding a co-founder if you have interest in creating a start-up. Learning Targets: I can identify the difference between a business […]
Read Chapter 10.4. Watch this video on industry analysis and complete the Industry Analysis worksheet. Play Kahoot! to review material. Learning Targets: I can define industry. I can complete an industry analysis using the six forces model.
Read Chapter 10.6. Review PowerPoint Presentation (linked below) and complete the breakeven assignment. Breakeven Analysis Play Kahoot! to review material. Watch video on Industrial Design. Learning Targets: I understand that breakeven analysis is a method of determining the level of sales at which the company will break even (have no profit or loss). I can define the following: fixed […]
