Read Chapter 9.2. Watch the video on the marketing mix. Complete the Product Report – Marketing Mix worksheet. Learning Targets: I can list the four P’s of marketing. I can define brand.  

Read Chapter 9.3. Watch video on How Products are Priced. Play Kahoot! Learning Target: I can differentiate between skimming and penetration pricing approaches, cost-based, demand-based pricing, and target costing, and prestige and odd-even pricing.    

Read Chapter 9.4. Watch Placement – Distribution Channels video. Complete Distribution Channels assignment. Play Kahoot! to review content. Learning Targets: I can define distribution and intermediaries. I can distinguish between retailers and wholesalers. I can discuss supply chain management.  

Read Chapter 9.5. Watch Product Placement video. Watch Promotion Mix video. Learning Targets: I can describe the promotion mix—the ways in which marketers communicate with customers—includes all the tools for telling people about a product and persuading potential customers to buy it. I can differentiate between advertising, personal selling, sales promotions, and publicity.

Read Chapter 9.6. 9.6 Interacting with Your Customers Watch Old Spice Commercials. Discuss questions on the PowerPoint presentation above. Watch Salesforce video. Learning Targets:  I can discuss customer-relationship management—retaining good customers by keeping information on current customers, to foster and maintain strong ongoing relationships. I can differentiate between permission marketing, mass marketing, interruption marketing, and social media marketing. I can list advantages […]

Watch videos on social media marketing and tips for creating social media graphics. Complete the Social Media Marketing assignment to create a social media marketing plan and post for an upcoming school event (athletics or other high school events). You may use Canva to create the post if you’d like. Please complete the questions on the worksheet […]

Read Chapter 9.7. Watch video on Product Life Cycle. Complete the Product Life Cycle assignment in Teams. If time remains, start on tomorrow’s assignment. Learning Target: I can explain how a product moves through its life cycle and how this brings about shifts in marketing-mix strategies.

Read Chapter 9.8 and Chapter 9.9. Go to Indeed’s website and search for job openings in marketing in the Dayton area in order to complete the Marketing Career assignment. Learning Targets: I can describe the external marketing environment in which businesses operate. I can discuss the factors that influence consumer behavior. I can describe opportunities in the field of […]

Play Kahoot! to review Chapter 9. Watch Shark Tank – XTorch. Watch Shark Tank – Buttercloth.

Play Kahoot! to review Chapter 9. Use your real name so I know that you’ve completed the Kahoot! Be prepared to take a Chapter 9 quiz on Tuesday. Watch Shark Tank: Buttercloth and discuss the following with your table. Product/Service Description Investment They’re Seeking Pitch Strong Points (revenue, sales, patents, etc.) Pitch Weaknesses (debt, lack […]