Read Chapter 10.2.

Watch America by Design with the following featured innovations: GMX7 Aquatic Resistance Training System, Embody Gaming Chair, Smart Transcription, Welch Allyn® RetinaVue® 700 Imager, Rachio 03 Smart Sprinkler System, and Avid S1.

Select a product from the CNN New Product Watch List and complete the New Products worksheet.

Learning Targets:

• I understand that the majority of product ideas come from entrepreneurs and small business owners, though medium and large organizations also must identify product-development opportunities in order to remain competitive.
• I can discuss the internal and external places where firms seek product ideas.