Read Exploring Business – Chapter 2.6.

Watch Patagonia: The Paradox of an Eco-Conscious Company.

Discuss the effectiveness of the Patagonia: Don’t Buy This Jacket campaign.

Learning Targets:

• I remember that companies bear a responsibility to produce products without compromising the right of future generations to meet their needs.
• I understand the role of the Environmental Protection Agency (EPA).
• I can describe a “triple bottom line” approach to corporate performance evaluation (profit, people, and planet or the 3Ps).