QUESTION OF THE DAY: When deciding whether to follow an influencer on social media, what trait did teens say was most important?

VIDEO: TikTok Made Me Buy It

REFERENCE: What Does Social Media Influence Us to Buy?
Many of our consumer decisions today are influenced by what we see on social media. An advertisement, a friend’s post, or an influencer can sway us to buy things we may not really need. Watch this video and read through the reference to learn more about how social media can drive our spending decisions. Then, answer the questions on your worksheet.

VIDEO: Influencing the Influencers
While influencers can recommend products you think you need, it’s important to think critically about what influencers post. Watch this video that just might leave you questioning how seriously you want to take an influencer’s post the next time you see it on social media. Then, answer the questions on your worksheet.

ARTICLE: A Social Media Break Could Save You Money. Here’s How
As we’ve seen, social media can encourage you to overspend. However, there are ways to use it more mindfully so that you can make financial decisions that align with your values and goals. Read through the list in the article section Ways to Reduce Spending on Social Media to learn how. Then answer the questions on your worksheet.

LEARNING TARGETS:

• I can examine my role as a consumer and my consumer decisions.
• I can explain how social media and influencers can impact a consumer’s spending decisions.
• I can identify steps to take to decrease the influence of social media on my spending decisions.