QUESTION OF THE DAY: What do 98% of consumers do prior to buying a product?

INFOGRAPHIC: Shopping Online
When deciding to buy a product or service, it’s important to consider the options available to you so that you can feel confident you’re getting a good deal. This is called comparison shopping, and it can include comparing a variety of factors that are important to you. Read through this infographic to learn the basics of comparison shopping. Then, answer the questions on your worksheet.

ARTICLE: Are You Getting the Best Deal? 5 Things to Consider When Comparison Shopping

In the previous resource, we learned that comparison shopping can help us find a product that best meets the criteria we’re looking for. While many people may comparison shop solely to find the best price, it’s important to consider other factors as well. Read this article to discover some of these other factors and then answer the questions on your worksheet.

VIDEO: Video Choice Board
So far, we’ve been focusing on different variables to consider when comparison shopping to make sure you’re getting the product or service that is right for you. However, it’s important to be aware of other factors that play a role in our consumer experiences. Choose ONE of the five videos in this choice board to watch. Then, answer the questions on your worksheet.

LEARNING TARGETS:

• I understand what comparison shopping is, how it can help consumers, and when it makes sense to comparison shop.
• I can identify a variety of factors to consider when comparison shopping.
• I can discuss different factors to consider when comparison shopping beyond things like price and quality, such as environmental impact.
• I can make an informed consumer decision by using comparison shopping methods.