Foundations of Business: Promoting A Product

Read Chapter 9.5.

Watch Product Placement video.

Watch Promotion Mix video.

Learning Targets:

  • I can describe the promotion mix—the ways in which marketers communicate with customers—includes all the tools for telling people about a product and persuading potential customers to buy it.
  • I can differentiate between advertisingpersonal sellingsales promotions, and publicity.

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