Question of the Day: What was #1 response from Gen Zers when invited to an activity they could not afford?

ANALYZE: FOMO & Herd Mentality in Advertisements

Find an advertisement that focuses on one of the two cognitive biases (FOMO or herd mentality) and one of three personal finance topics (spending, investing, or homebuying.) Skim through this article to learn about some key tactics that are used to create a sense of FOMO and herd mentality in advertising. Which of the tactics listed in the article have you seen when browsing the internet or shopping online?

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Learning Targets:

• I understand cognitive biases can be exploited through advertising.