VIDEO: Toyota, Built for a Better World
As a consumer, you see advertisements all the time. Take a look at this car commercial and answer the questions on your worksheet about what the advertisers want consumers to think.

ARTICLE: The 6 Ways of Influence
We all know that advertisements and “exclusive” offers – whether they are on TV, your phone, etc. – are trying to convince you to do something. Sometimes, it’s easy to notice how they’re trying to influence you. However, many advertisements cleverly use tactics that you may not even be aware of! Read about the 6 ways of influence presented in this article starting at 1. Authority and ending after 6. Scarcity. Then, answer the questions on your worksheet.

VIDEO: How Dark Patterns Trick You Online           
Sometimes the tactics companies use are downright malicious. Unfortunately, while these structures and behaviors can create a negative consumer experience, they aren’t necessarily illegal. Many of these repeated patterns have been studied and categorized as “dark patterns.” Watch this video to learn more about what a dark pattern is and how to spot one. Then, answer the questions on your worksheet.

LEARNING TARGETS:

• I can identify ways advertisements can influence their consumer decisions.
• I can explain what dark patterns are and identify common types.
• I can understand why companies may use dark patterns.