Question of the Day: Where do most 18-24 year olds say they learn about personal finance?

Complete the ECON: Risk and Loss Aversion activity and worksheet.

ANALYZE: FOMO & Herd Mentality in Advertisements

Find an advertisement that focuses on one of the two cognitive biases (FOMO or herd mentality) and one of three personal finance topics (spending, investing, or homebuying.) Skim through this article to learn about some key tactics that are used to create a sense of FOMO and herd mentality in advertising. Which of the tactics listed in the article have you seen when browsing the internet or shopping online?

Play Kahoot!

Learning Targets:

• I can identify advertisements that use the cognitive biases FOMO and Herd Mentality.
• I can analyze how FOMO and Herd Mentality influence consumers.