Read Chapter 10.3.

Watch video on Business Ideas vs. Opportunities.

Watch video on Types of Utility (start at 1:11) and complete the Identifying Business Opportunities assignment.

Visit Y Combinator for help with investors or finding a co-founder if you have interest in creating a start-up.

Learning Targets:

• I can identify the difference between a business opportunity and just an idea.
• I can identify five types of utility or benefit that products provide customers.